Paid social
Meta Ads
Campaign structure, audience thinking, creative testing and optimisation logic.
Performance marketing / 2026
Independent practice
Paid growth · strategy · creative
I build campaigns that turn attention into action.
I'm Pritansh Mehta. I work across audience research, Meta Ads, Google Ads, creative strategy and conversion thinking to build a clearer path from click to customer.
THE GROWTH LOOP01—03
ATTENTION
↓
INTENT
↓
ACTION
AudienceCreativeConversion
Scroll to explore
Meta Ads✳Google Ads✳Audience Research✳Creative Strategy✳Conversion Analysis✳
Meta Ads✳Google Ads✳Audience Research✳Creative Strategy✳Conversion Analysis✳
01 / APPROACH
Good performance marketing starts before the campaign goes live.
It starts with the person behind the click: their problem, motivation, context and reason to act. Then comes the message, the offer, the journey and the measurement.
02 / SERVICES
What I work on.
Practical performance marketing skills for planning, launching and improving paid acquisition.
↗
Search intent
Google Ads
Keywords, search intent, ad messaging and conversion-focused campaign planning.
Research
Audience Research
Motivations, objections, contexts and buying signals behind a target audience.
Planning
Campaign Strategy
Objectives, funnels, offers and testing priorities before budget is spent.
Communication
Creative & Messaging
Angles and hooks that make an audience stop, understand and respond.
Optimisation
Conversion Analysis
Finding friction beyond the click across landing pages and user journeys.
03 / SELECTED WORK
Work, thinking & experiments.
A selection of real client work and practical marketing exercises. Each project focuses on the thinking, creative decisions and methods behind the work.
01 / 02
Client project / 01
Rang Taana
Social media marketing for a women's fashion brand based in Meerut. Worked on Instagram and Facebook content, fashion-led Reels and creative experiments to strengthen brand presentation and encourage audience engagement.
Explore the case study →SOCIAL MEDIA
SPACE,
SHAPED.
FORM MEETS FUNCTION.
Client project / 02
Space Craft Associates
Social media marketing for an architecture and interior design practice. Work included graphic design, video editing, content calendars, audience engagement and social media-led talent acquisition.
Explore the case study →01
SEARCH
Hypothetical exercise
Local lead generation
How I would structure intent, ad copy and landing-page thinking for a local service.
02
FUNNEL
Hypothetical exercise
Retargeting journey
Mapping what a person should see after they visit, engage, hesitate or leave.
03
TESTING
A
B
C
Hypothetical exercise
Creative testing system
Turning audience problems and creative angles into a structured test plan.
04 / NOTES
Things I'm thinking about.
Short observations and breakdowns as I keep building my understanding of paid growth.
Campaign thinking
What makes an ad worth testing?
The relationship between audience problem, creative angle and measurable hypothesis.
Funnel analysis
Where does a funnel lose the person?
Separating the problem of getting attention from the problem of turning attention into action.
Creative strategy
Why audience insight comes before ad design.
A simple framework for moving from what people look like to what actually moves them.
05 / ABOUT
I'm Pritansh Mehta.
I'm building my career around performance marketing — with a particular interest in the intersection of audience psychology, creative communication and measurable growth.
This website is intentionally a working portfolio rather than a catalogue of exaggerated claims. It documents the frameworks I am learning, the campaigns I am practising and the questions I am using to sharpen my thinking.
01ResearchUnderstand the audience.
02BuildTurn insight into campaigns.
03MeasureLearn from the signal.
06 / CONTACT
Have a growth problem?
Let's talk.
Open to performance marketing opportunities, practical projects and useful conversations.
hello@pritanshmehta.pro ↗